Contemporary Issues in Marketing and Consumer Behaviour - resenha crítica

Sobre o microbook

An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more. Importantly, "Contemporary Issues in Marketing and Consumer Behaviour" makes clear links between theory and practice in marketing. It also locates the recent development of both marketing ideas and applications within the wider global, social and economic contexts. Written by a team of experts in the field, this title fills a gap in a growing market interested in these contemporary issues. It provides a complete off-the-shelf teaching package for Masters, MBA and advanced undergraduate modules in marketing and consumer behavior and a useful resource for dissertation study at both undergraduate and postgraduate levels. * Unique: only book designed as a complete resource for contemporary issues in marketing courses to keep you up to date * Course mapped: specially structured for a 10-12 week module; reviews recent scholarship theory and links theory to practice using case studies to help you pass your exams * Pedagogical features: reading lists of key writers, case studies, web links, discussion questions and seminar activities guide you through the text

Mais livros em

All Marketers Are Liars

Seth Godin

EP #6: Relacionamentos com Wendell Carvalho

12min Personalities & Wendell Carvalho

Talento Não é Tudo

John C. Maxwell

Não aguento mais não aguentar mais

Anne Helen Petersen

Guia 12min de Investimentos: como começar a investir?

12min Personalities & Praisce Capital

Aprenda a viver o agora

Monja Coen

Making Meaning

Darrel Rhea & Nathan Shedroff & Steve Diller

A Estratégia do Oceano Azul

W. Chan Kim & Renée Mauborgne

Recruit rockstars

Jeff Hyman

O evangelho de Coco Chanel

Karen Karbo